Role: Motion Director
Client: Sony PlayStation
Agency: AKQA
I had the pleasure of working on the new PlayStation 5 website directing, compositing and designing how we transition motion design to web. I was directing different agencies, designers and developers to make this come to life. We came up with the unique flipbook mechanism: when the user scrolls it would play frames, like a traditional "flipbook".
This was a challenging project as we needed to totally think outside the box, as traditional motion design is just contained to a single video player - we had to figure out a way how to break it out of it's norm and limitations.
The second video is a full UX Flow/Prototype of the site. I animated and composted this in After Effects before going into online development. With this workflow we set the core motion principles and streamlined development.
The Team:
John Whitlock - Creative Director
Oliver Keane - Motion Director
Edi Loyola - Art Director
Zack Dolin - Principal Technologist
Celeste Pace - Producer
Jen Eilertson - Associate Creative Director
Nils Orion - Experience Design Director
Tyler Shea - Sr. Copywriter
Future Deluxe/SIE - 3D Animation
Software: Figma, Adobe After Effects and Maxon C4D
Edit by: Oliver Keane
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Additional Sony sites I’ve Motion Directed: